Introduction
A Briefest of Histories

Further Information:

• The legal issues affecting a new brand name
• The legal issues affecting a new logo
• The legal issues affecting a new design
• Protecting a new brand name or new logo
• Protecting new designs – The law gives protection to novel designs registered in the UK
(Registered Designs) or in the EU (as Community Design Registrations) for up to 25 years. Designs
must be novel, and novelty can be lost through prior publication of a design (i.e. making known to the
relevant public or market before the application for registration) and this will defeat a subsequent
application to register the design. There is also Design Right which is unregistered and arises
automatically on the creation of an original design. This lasts 15 years.
• Protecting ideas
• A Trade Mark Attorney
• Enforcement
• Defending a trade mark
• Defending other IP rights
• Delimitation of rights
• Licensing
• Franchising
• Exploitation of IP rights
• Exploitation of Intellectual Property rights: raising funds and securitisation
• Intellectual Property Rights as investments
• Acquisition and transfer
• Registration of transactions
• E-commerce and the internet
• Trade Marks and the internet/e-commerce
• Domain names, “ownership” of a name and cyber-squatting
• Disputing domain names
• Websites and e-commerce – legal issues
• Contractual issues in e-commerce
• The legal issues affecting advertising
• Intellectual Property and Insurance
• Intellectual Property and Insolvency

© 2008 Decisis Limited.