Introduction
A Briefest of Histories

Further Information:

• The legal issues affecting a new brand name
• The legal issues affecting a new logo
• The legal issues affecting a new design
• Protecting a new brand name or new logo - Registration as a trade mark is a critical stage in the
life of a new brand name/logo/identity once we are reasonably sure no-one else owns a registration
for that name/logo/identity, or anything similar, covering the same or similar goods/services.
Registration confers a measure of exclusivity in that name/logo/identity for the goods/services for
which it is registered. Provided the conditions are met, enforcement of a registered trade mark is
generally easier than suing a party in passing off. Registration of a design (see below) will be
necessary to protect the design from unauthorised copying.
• Protecting new designs
• Protecting ideas
• A Trade Mark Attorney
• Enforcement
• Defending a trade mark
• Defending other IP rights
• Delimitation of rights
• Licensing
• Franchising
• Exploitation of IP rights
• Exploitation of Intellectual Property rights: raising funds and securitisation
• Intellectual Property Rights as investments
• Acquisition and transfer
• Registration of transactions
• E-commerce and the internet
• Trade Marks and the internet/e-commerce
• Domain names, “ownership” of a name and cyber-squatting
• Disputing domain names
• Websites and e-commerce – legal issues
• Contractual issues in e-commerce
• The legal issues affecting advertising
• Intellectual Property and Insurance
• Intellectual Property and Insolvency

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