Introduction
A Briefest of Histories

Further Information:

• The legal issues affecting a new brand name
• The legal issues affecting a new logo
• The legal issues affecting a new design
• Protecting a new brand name or new logo
• Protecting new designs
• Protecting ideas
• A Trade Mark Attorney
• Enforcement
• Defending a trade mark
• Defending other IP rights
• Delimitation of rights
• Licensing
• Franchising
• Exploitation of IP rights
• Exploitation of Intellectual Property rights: raising funds and securitisation
• Intellectual Property Rights as investments
• Acquisition and transfer
• Registration of transactions
• E-commerce and the internet
• Trade Marks and the internet/e-commerce
• Domain names, “ownership” of a name and cyber-squatting
• Disputing domain names
• Websites and e-commerce – legal issues
• Contractual issues in e-commerce
• The legal issues affecting advertising: In the UK advertising activity (whether or not on the internet)
will be affected by a large number of issues, including IP issues (especially relating to trade marks
and copyright), the terms of any agreements between the relevant parties, and regulation. These
agreements will address issues such as payment terms, the target audience/market, the types of
advertising, the positioning and number/frequency of advertisements, the licensing of any intellectual
property rights, data protection, third party rights, limitation of liability, indemnities, the right to reject
advertising, web linking etc. Various types of regulation must also be observed, including the CAP
Code (The British Code of Advertising, Sales Promotion and Direct Marketing, a form of selfregulation),
and legislation such as the Consumer Protection from Unfair Trading Regulations 2007
(which implements the EU’s Unfair Consumer Practices Directive), as well as the law of Defamation.
Foreign regulation will also have to be observed where business is sought overseas.
• Intellectual Property and Insurance
• Intellectual Property and Insolvency

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