Introduction
A Briefest of Histories

Further Information:

• The legal issues affecting a new brand name
• The legal issues affecting a new logo
• The legal issues affecting a new design
• Protecting a new brand name or new logo
• Protecting new designs
• Protecting ideas
• A Trade Mark Attorney
• Enforcement
• Defending a trade mark
• Defending other IP rights
• Delimitation of rights
• Licensing
• Franchising
• Exploitation of IP rights
• Exploitation of Intellectual Property rights: raising funds and securitisation
• Intellectual Property Rights as investments
• Acquisition and transfer
• Registration of transactions
• E-commerce and the internet
• Trade Marks and the internet/e-commerce
• Domain names, “ownership” of a name and cyber-squatting
• Disputing domain names
• Websites and e-commerce – legal issues
• Contractual issues in e-commerce
• The legal issues affecting advertising
• Intellectual Property and Insurance: Given the importance of IP rights in business there really
should be no reason why businesses should not as a standard procedure implement insurance
policies, both (i) to provide a source of funding for legal proceedings to enforce their IP rights or to
defend allegations of infringement of third party rights; and (ii) to insure those IP rights themselves
e.g. in the event their validity is challenged. Stronger IP rights and better managed IP risks should
mean that insurance should be more readily available at competitive premiums. There are companies
that underwrite such risks (they are few and far between) but it is essential that experienced IP legal
practitioners are consulted as their opinion will be crucial in assisting the underwriters in assessing
the risk and the level of premium.
• Intellectual Property and Insolvency

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