Introduction
A Briefest of Histories

Further Information:

• The legal issues affecting a new brand name
• The legal issues affecting a new logo
• The legal issues affecting a new design
• Protecting a new brand name or new logo
• Protecting new designs
• Protecting ideas
• A Trade Mark Attorney
• Enforcement
• Defending a trade mark
• Defending other IP rights
• Delimitation of rights
• Licensing
• Franchising is a particular type of licensing, often known as business format franchising, which
involves the licensing of an entire business package (including trade marks and other IP rights)
enabling the franchisee to do business under the trade mark of the franchisor. The franchisee runs its
own business but must comply with the terms specified by the franchisor. Whilst the franchisee is
required to contribute by way of a start up fee and subsequent management service fees based on
the turnover of the business, the franchisor will usually provide support by way of training, product
development and advertising etc. An example of a successful franchise business is found in the Qwikfit
car fitting business. Franchising is becoming increasingly popular as a means to expand a business
but is not always the best way.
• Exploitation of IP rights
• Exploitation of Intellectual Property rights: raising funds and securitisation
• Intellectual Property Rights as investments
• Acquisition and transfer
• Registration of transactions
• E-commerce and the internet
• Trade Marks and the internet/e-commerce
• Domain names, “ownership” of a name and cyber-squatting
• Disputing domain names
• Websites and e-commerce – legal issues
• Contractual issues in e-commerce
• The legal issues affecting advertising
• Intellectual Property and Insurance
• Intellectual Property and Insolvency

© 2008 Decisis Limited.