Introduction
A Briefest of Histories

Further Information:

• The legal issues affecting a new brand name
• The legal issues affecting a new logo
• The legal issues affecting a new design
• Protecting a new brand name or new logo
• Protecting new designs
• Protecting ideas
• A Trade Mark Attorney
• Enforcement
• Defending a trade mark
• Defending other IP rights
• Delimitation of rights
• Licensing
• Franchising
• Exploitation of IP rights
• Exploitation of Intellectual Property rights: raising funds and securitisation
• Intellectual Property Rights as investments
• Acquisition and transfer of IP rights can occur independently or as part of a transaction involving
the acquisition or sale of a business. In the case of trade marks and trade names information will
need to be obtained e.g. on ownership, their status (registered/unregistered), the territories
concerned, and whether they have been used; and if so, how and to what extent they have been
used. Where the trade mark involves a logo there may also be copyright questions to be resolved. In
the case of copyrights being acquired there may be ownership questions to be resolved particularly
where the copyright applies to works created by employees or freelance workers etc. Territoriality can
also be relevant.
• Registration of transactions
• E-commerce and the internet
• Trade Marks and the internet/e-commerce
• Domain names, “ownership” of a name and cyber-squatting
• Disputing domain names
• Websites and e-commerce – legal issues
• Contractual issues in e-commerce
• The legal issues affecting advertising
• Intellectual Property and Insurance
• Intellectual Property and Insolvency

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